|Threewave in the National Post|
Threewave Software in the National Post!
Located on the front page of the Financial Post, of the National Post newspaper, is an interview with Dan Irish, Threewave Software's CEO. The article describes the lucrative business of advertising in games.
What makes the Threewave concept different is that it brings branded gaming to the massive first-person shooter market, which sold an estimated US$1.5-billion in titles in 2005. That market is popular with the lucrative 18-to-34-year-old male demographic, whose eyeballs have increasingly been distracted from regular media.
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